After watching the Persuaders video, do this:
Research THREE company "slogans" and answer this question: What is the company trying to say to the consumer with their slogan?
Example: Nike: Just Do It
The Nike slogan, "Just Do It" was a tribute to the company's can-do attitude, according to a case study published by the Center for Applied Research. The "Just Do It" campaign captured the company's "grit, determination and passion," says the report, and encouraged people to exercise, or just do it.
There are also other companies that use different types of slogans to grab the attention of the consumer, some are short, others are a full sentence. Here are some examples.
ReplyDeleteUnless you’ve been living under a rock, you know about Coca Cola’s “open happiness” slogan. Coca Cola says that happiness is enclosed in a little can or bottle and only you can get it out, sip it down, and be happy. Personally, i don’t prefer carbonated drinks, because of the carbonation. To me, carbonation is not happiness. If they really want some happiness coming out of drinks, they should have happy workers who make the stuff. (and some non carbonated drinks.)
You’ve heard of “quaker oats” right? well this is one messed up slogan for the companys puffed wheat cereal. “the cereal that’s shot from guns”. It’s a real slogan. so is quaker telling us that you can use puffed wheat as firearm ammunition? They shouldn’t be making this for the general public, they should be making this for the military. I mean think about it, “Quaker puffed wheat cereal! You can eat it, and shoot people with it!” If it really could be shot out of guns, shouldn't it have been made illegal by now?
There are many different brands that make cigarettes, one of them was L&M, they had a slogan which said “Just what the doctor ordered”, In a realistic situation, doctors would never recommend smoking to their patients, smoking is probably how they wound up there in the first place, has anyone ever thought of that? They don’t think we do, probably because people are so hyped up on cigarettes we don’t stop to do so.
ReplyDelete2. Adidas logo means The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved. which also goes with the slogan “impossible is nothing.” http://www.logoblog.org/adidas_logo.php
3."Smile. Coke adds life" heart because it is suppose to make something more of your life and have a good life. http://www.coca-colacompany.com/stories/coke-lore-slogans
Ford slogan is Built For The Road Ahead. The it is ready for road ahead.
ReplyDeleteChevy slogan is ‘Find New Roads’. The new Slogan is referring to were that trucks goes it will find new roads.Chevrolet is dropping its "Chevy Runs Deep" slogan and replacing it with the new tagline "Find New Roads," saying that it's better geared toward drivers outside the U.S.
http://www.manufacturing.net/news/2013/01/chevy-adopts-new-global-ad-campaign-find-new-roads
John Deere slogan is "Nothing Runs Like a Deere" The Message that they are trying to get at is that if you want project done quickly.
Cingular Wireless: "Raising the Bar"
ReplyDeleteTo set a higher standard for other people to follow and they also mean that their phone bars are good so you have better service.
Weight Watchers: "Watch Yourself Change:
they are saying if you eat this you will lose weight
monitor or control your behaviour
Amazon.com and You're Done. Amazon first started out as a online bookstore but then they started to sell dvd,video games,mp3,food and furniture. It started in 1994, the site went online as Amazon.com in 1995 and named after the amzon river.
ReplyDeleteGatorade is it in you
Mcdonald's I’m lovin it. McDonald's has used 23 different slogans and they also got their slogan For the Justin Timberlake single, see I'm Lovin' It.
Big company do have slogan. A whole bunch of slogan compiled in one blog might give you an idea about slogan
ReplyDeleteThese are the reasons why song airlines got shut down. One of the reason why Song the airline got shut down was because delta was running out of money to play for these airplanes so Song was cut.
ReplyDeleteVerizon Wireless: "Can You Hear Me Now? Good.” the massage that they are trying to tell us is that you can call anywhere and be able to contact everybody so no where you are you will be able to call anyone.
Ford: "Built for the Road Ahead" The message that they are trying to tell us is that these can go on any road now matter what road it is it can take you anywhere. what they mean but built for the road Ahead means that they build cars for Speed, strength, power, responsibility,possibility.
eBay: "The World's Online Marketplace" The message that they are trying is that it tell us that this is marketplace is where you can buy stuff and sell stuff.
Corporate identity today has gained much more importance than it had previously. This basically deals with the visual aspects of creating your company's presence. slogan for company
ReplyDelete